High Net Worth Customers
A New Store Design
Breakthrough Creative Idea
Aus Fruit and Vegetables
Category Growth Plan
Growing home loan market share
Improving the customer experience
Growth through brand
New product development
Driving sales growth
Takeaway Food Franchise
Agile brand and advertising tracking
Brand positioning and growth
SOME OF OUR CLIENTS
SOME OF OUR CLIENTS
“From a practical point of view, truly understanding the motivational factors that compel someone to choose to travel with us means we can tailor our messaging, but also select the right channels and the right times. Sprout has also helped us set benchmarks so we can measure changes on an ongoing basis.”
“Although Ergon’s retail team have only been working with Sprout Research for a short amount of time, the powerful customer insights they have generated, particularly with the MindSight™ tool, have made a practical difference to how we articulate customer insights to the rest of the business. Add this to the enthusiasm and expertise that everyone at Sprout offers us and we have the ingredients for an invaluable business partnership.”
“We have worked with Sprout for over 16 years. They take a very thorough approach to projects and have always provided objective, honest, open and valuable perspectives to the vast array of marketing challenges that we as a business face every year. As a research agency, Sprout differentiates itself by the personal commitment its team members take to the execution of any project and their very real understanding of the implications their work has on business outcomes.”
SHAPING CUSTOMER EXPERIENCES
Social networking, omni-channel marketing and digital disruption have radically changed business to consumer relationships. In the new brand world, the customer experience is more vital than ever before.
At Sprout, we believe the best way to influence a positive customer experience is to uncover the whole human story – not just what people say but how they feel.
Our blend of social listening and traditional research techniques with leading-edge neuroscience tools means we can deeply understand and measure not just System 2 (conscious rational thinking) but also System 1 (the unconscious).
Our human insight techniques deconstruct and evaluate the entire customer journey at every touch-point, from pre to post-purchase. We identify opportunities to emotionally connect with your customers to build great customer experiences and brand loyalty.
At Sprout, we can help you shape strong customer experiences through:
- Customer Experience Management
- Customer Journey Mapping
- Call Centre and IVR Research
- Customer Loyalty and Retention
Sprout researchers are story tellers.
To get to the heart of the whole human story, we use the Human Story Radar™.
The Human Story Radar™
Success occurs when we meet consumer needs.
The Human Story Radar™ is designed on this principle using two simple steps:
1.We unravel how people feel and their implicit motivations using MindSight™ – the things that drive their behaviour. Combine this with rational learnings, and we can understand the full set of human needs.
2.Knowing these deep emotional drivers and rational needs, we investigate how these relate to your brand or products – developing GROWTHsights™ – insights that drive growth.
Steps 1 & 2 provide you with the opportunity to meet people’s deepest needs. The Human Story.
Using the same tools, we develop the Strategy and execute solutions that resonate rationally and emotionally, fulfilling customer needs better than anyone else.×
Understanding the Emotional BrainRead More +
Understand the emotional brain
Ever wondered why people say one thing but do another? Sprout is the Australian and New Zealand home of MindSight®, a leading-edge research tool developed to uncover human motivations. Using neuroscience, it unlocks the truth from our emotional brains, to understand what really drives us.
Researchers have long understood that how we feel is just as important as what we think and do. At Sprout, we believe that deep, subconscious emotions, known as System 1, ultimately influence our decisions. And sometimes they contradict what we say, because our rational minds, System 2, can edit our responses. With MindSight®, we can overcome this dilemma. We can uncover holistic insights, giving you greater business advantage than ever before.
*MindSight® is the property of Forbes Consulting, a division of Copernicus Marketing Consulting.×
Sprout Online ListeningRead More +
Sprout Online Listening
Imagine an online listening tool that offers 93% accuracy in real time into deep consumer insights from social media data.
Developed by Harvard Business School, and used by top brands around the world including ESPN and Twitter, SOL ™ (Sprout Online Listening) scrapes every major social media platform, blog and forum to uncover true sentiments. It combines algorithms and artificial intelligence to hone in on a target audience and unlike any other tool, can even understand cultural nuances, slang and sarcasm.×
Shaping Customer ExperienceRead More +
Sprout CX ™
Shaping Customer Experience
Customer experiences shape brands and build relationships. They are the currency of the new brand world. We work with clients to ensure experiences are delivered at every touch point, in the moment, to build great organisations. Sprout CX uses System 1, non-conscious measurement as well as Net Performance Scores and staff engagement to understand and craft winning brand experiences in a changing world.×
Tap into Emotional & Rational NeedsRead More +
Tap into emotional and rational needs
In today’s new brand world, segmentation studies should uncover the real human story of each segment – the emotional motivators as well as traditional attributes. Partnering with one of the USA’s biggest segmentation specialists, Sprout’s Smart Segmentation uses System 1, non-conscious measurement and predictive questioning to define workable segments. Clients reap practical gains in media buying, creative development, product targeting, brand development and creating awesome customer experiences for all segments.×
Omni-Channel Brand & Ad TrackingRead More +
3D Tracker ™
Omni-channel brand & ad tracking
In the new brand world, brand and advertising tracking should not be done by simply asking questions from a research panel. Brands live and breathe through human experiences. 3D Tracker makes sense of the emotional connection and its strength plus social conversations, overlaid with traditional brand equity measures. Sprout’s holistic approach is designed to gather and report on a real depth and breadth of information sources. It is tailored to meet your unique business needs and match to your KPIs, delivering insights that are more organic, richer and granular than ever before.×
ADVANCED ANALYTICS - PARTNER
Are you our next Human Story Teller?
If you think you have the talent, passion and creds, we'd love to hear from you.
GET IN TOUCH
ABN: 74 323 316 161
12 Florence Street
Nundah QLD 4011
PO Box 312
Nundah QLD 4012
T: 07 3256 9706